The “AIDS is a mass murder” campaign mentioned here is getting a lot of attention at the moment. You can follow links to see the ad, but be warned, it’s very graphic.
In the series of ads, women are pictured having sex with dictators- Hitler and Stalin included. While they’re certainly attention-grabbing, one could argue it further stigmatizes those with the disease. In a time when people are becoming increasingly complacent about HIV, however, they’re getting lots of column inches. Proving that sex and controversy sell, even in public health campaigns.