Think Before You Pink


It’s Breast Cancer Awareness Month, a great time to donate money to breast cancer. But there are some critical questions to ask before you buy pink. Breast Cancer Action is a great breast cancer advocacy organization. They have a campaign- Think Before You Pink. One issue they identify that I find very disturbing is that many companies that raise funds for breast cancer also make products that are linked to the disease.

4 Responses to “Think Before You Pink”

  1. katiefpdx Says:

    This is a good article from Newsweek about the “Think Before You Pink” campaign and the over-pinking of consumer products:
    While it is good to get the awareness out there, I think people often think “oh, I bought a pink spatula or a pink vacuum, I did something” and then don’t feel compelled to do more. Like the article says, we can’t really shop our way out of breast cancer.

  2. jessie Says:

    I love Breast Cancer Action. They are an awesome amazing organization!

  3. Breast Cancer Action Says:


    Thank you so much for mentioning the work of Breast Cancer Action! We hope you continue to help spread the word about the work of Breast Cancer Action and help shed light on issues surrounding breast cancer. Please continue to help us challenge assumptions and inspire change!

    Breast Cancer Action

  4. BCAction Says:

    What the Cluck? Tell KFC and Susan G. Komen for the Cure to stop pinkwashing!
    With their “Buckets for the Cure” campaign, KFC and Susan G. Komen for the Cure are telling us to buy buckets of unhealthy food to cure a disease that kills women. When a company purports to care about breast cancer by promoting a pink ribboned product, but manufactures products that are linked to the disease, we call that pinkwashing. Make no mistake–every pink bucket purchase will do more to benefit KFC’s bottom line than it will to cure breast cancer. Join us in telling KFC and Susan G. Komen for the Cure to rethink this pinkwashing partnership.

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